Branding: Understanding the Basics and the Importance of Effective Branding and Brand Consistency

Are you a new company looking to establish a strong image to attract potential customers? Are you an existing business whose brand is out of date or missing its target audience? This seminar explores the elements of a successful brand image and goes into detail on logo design, color scheme selection and font styles as well as how to keep your online and offline marketing image consistent. This seminar is for anyone interested in creating a memorable brand and reach their target audience. Due to the Small Business Jobs Act signed by President Obama, the RISBDC is able to provide this seminar for FREE!

Speaker(s): Gil Lantini

TACO room 317

Fee: No Cost