Marketing Basics Webinar

Small business owners are welcome to join us to review basic marketing strategies and tactics to help businesses stay engaged with their customers during this challenging time. Note: this presentation will be done through WebEx, a videoconferencing software. After participants register, they will be sent a link for the meeting. During this free 30-minute presentation, Julie Loffredi, a counselor from the Rhode Island Small Business Development Center will review the basics of marketing. Attendees will have an opportunity to submit questions following the presentation (30 minutes for Q&A). All small business owners are welcome to attend. The presentation will cover: - quick and basic marketing overview - how to update your online presence and social media accounts to stay engaged with your customers - how businesses are using email marketing to best communicate with their existing customers - taking action steps to improve customer satisfaction for the long term - tools to boost virtual experiences, like videoconferencing - review ways that customers can “shop local” online - understanding marketing tools and platforms, including digital marketing - tips for launching a marketing campaign to increase leads and sales

Speaker(s): Julie Loffredi, RISBDC Marketing Counselor

Note: this presentation will be done through WebEx, a videoconferencing software. After participants register, they will be sent a link for the meeting.

Fee: No Cost