Getting Your Business in the Media

Tue 11:00 AM to 12:00 PM
Facilitated by State Office
Topic: Marketing and Sales

Getting your business in the news can help boost brand awareness and reputation in the community. So, where do you start? In this webinar, learn how to develop and implement a results-focused media strategy. Understand the local media landscape and the basics of writing a press release, contacting reporters, securing free media exposure and measuring results. Learn how to best evaluate potential opportunities - for free and paid media advertising - and attract potential new customers.

Sponsored by the U.S. Small Business Administration, the Greater Newport Chamber of Commerce, and the Rhode Island Small Business Development Center.

Speaker(s): Julie Loffredi, RISBDC Marketing Counselor

Fee: No Cost

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