Mindset • Money • Marketing - A 3 Part Growth Series for Rhode Island Entrepreneurs

March 2026 Delivers Marketing: Reconnecting with Your Customer & Reimagining Value

Each month in this series offers Rhode Island entrepreneurs a space to grow intentionally, combining strategy, self awareness, and practical business insight. Participants will leave each session with renewed confidence, clarity, and tools they can use immediately to strengthen both themselves and their business.

Close out Q1 with creativity and connection. This session helps entrepreneurs take a fresh look at their target market, refine their messaging, and realign their brand to resonate authentically with their ideal customers.

Key Learnings & Takeaways

• Revisit your core target segment and evolving needs
• Identify new value opportunities for customers
• Create effective feedback loops for growth
• Develop customer archetypes and lifestyle maps
• Explore new market segments for expansion
• Ensure your message and visuals reflect your brand values

Exercises & Discussion

• Customer Lifestyle Mapping and Day in the Life activities
• Build customer archetypes for better engagement
• Reflection: “What would make my brand indispensable?”
• Brainstorm: Three ways to expand reach and delivery in 2026

✨ Outcome Entrepreneurs leave with a human centered marketing strategy, creative insight into their customers’ lives, and actionable ideas to refresh and expand their brand presence.